Better, Stronger, Faster... The Scoop on Electronic Communication

 These days, there are few people who don’t have a business website, a Facebook account and even a Twitter handle. It’s the same for buildings.  

 As the rise of online social media invades nearly every aspect of our daily  life, co-op, condo association, HOA boards and savvy association managers have also embraced  the medium as a powerful new tool for connecting and communicating with  residents in their communities. Email listservs, Facebook pages, Twitter feeds  and—more recently—custom mobile apps, have supplanted the mailroom bulletin board as the primary means of inter-building information exchange.  

 It didn’t happen overnight, however. Boards and management companies have modernized and broadened their means of communicating with residents through trial and error  while exploring the benefits and maximizing the usefulness and impact of these new tools.  

“Generally, the trend is for most associations to have a website. As part of our  routine service we set up a website for every one of our communities,” says Elaine Warga-Murray, CEO of Regency Management Group  in Howell, New Jersey. “It’s been our experience that once the website is set up, when a homeowner calls  the office with a question we can direct them to the website and walk them  through finding and/or printing the information that they were seeking. In  addition, once the website has been established, it makes the manager's life a  lot easier in that they can use the website site to communicate with homeowners  (who register) through a global email system.”  

 There are no current statistics showing what percentage of buildings and HOAs are using websites to communicate with their residents. But local  board members and management companies report that most of the larger buildings  have some form of web communication ranging from email blasts (emailing the entire building at once) to full websites.  


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